I always love jobs that are just around the corner and now MG has invested millions in the UK studio so these gigs are becoming more frequent.
After a bit of a lull the design centre has now received GBP 5 million pounds, making it the fifth largest in Britain and showing that MG are once again ready to embrace British design.
It’s a pretty impressive space, as they’ve now got a Visualisation Suite that can project life sized models of cars in 3D but I wasn’t asked to go play with the toys. Instead they wanted someone to shoot their nippy new car on the streets of Birmingham and I was more than happy to oblige.
The MG3 is aimed at a younger, funkier market and unlike any MG have launched before. Usually renowned for creating a presence, this little car slides in and out of traffic as if it weighs nothing at all. Yet that’s not what caught my eye on the day as the full shooting experience had a surreal atmosphere that I’ve only now been able to put my finger on!
With the help of Film Birmingham and Brindleyplace we managed to secure some incredible spots to shoot, all of which added to the ambience.
Now I’m not sure if it was the addition of the stripes, as the MG3 has a range of customisable features so you can make it your own, but suddenly I had an urge to jump in one and ride it down the steps of Brindleyplace humming bum bum bum bum bum bum de bum!
You’ve guessed it, on this day, the Italian job came to our city, except in the place of the mini was the new MG3!
I’m not too sure Michael Caine would have got away in the one with the target decal on the roof, but these nippy little things would have certainly put up a good chase.
It took 30 design staff and 300 engineers to come up with the design that’s supposed to capture Britain and personally I think they’ve exceeded expectations.
What’s more British than a customisable car that could be driven by Michael Caine? Even the interior can be adapted to taste, from the seats to the steering wheel and everything in between. MG are keen to point out that it’s also a lot of fun to drive (I bet it’s an even better ride with the Italian police chasing behind!)
Well done MG3 and if a truck load of gold bullion goes missing from the Birmingham bank safe, remember, it wasn’t me!