Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?

Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?

This week, the Adventure Advanced press ads are released from the shoot I did with the Mitsubishi ASX, a gig with a very clear brief. You may have already seen the TV commercial that has been running, that gives a clear definition of what this crossover vehicle is portraying. Condensing an advertising message into one image […]

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Glamour & Grime – BTS on the L200 Shoot

Glamour & Grime – BTS on the L200 Shoot

I do enjoy a location shoot like this, not because of the conditions but more because of the results they create. Let me start from the beginning. I’d just returned from the heat & dust of a GMC location shoot in 100 degree temperatures in the US when this project came in. The brief – show the […]

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Feeling the Heat with Technological Warfare

Feeling the Heat with Technological Warfare

Have you ever received a warning from your iPhone in the summer? *your phone is about to over heat*. It’s rare but, don’t try this at home, if you leave it in the sun for too long you’ll be shown this message. Try and pick it up and you’ll burn your fingers, thanks to the […]

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She’s Electric …. Formula E

She’s Electric …. Formula E

It’s been a hectic week, made even more exciting by the launch of two cars coinciding. The first, is a new Formula E racing car, fast as greased lightning while being powered by electricity. Yep, you heard me right. This new Formula E Amlin Aguri fully electric car is set to turn preconceptions of electric cars […]

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